J.R. Atkins is an author, speaker and consultant on social media and mobile apps. As a speaker, J.R. is noted for “taking the mystery out of Social Media” and speaking in terms that “even a CEO can understand.” He is best known for working with Company Leaders, Sales Professionals and Marketing Managers on how Social Media Networks can make a positive impact on their organization. J.R. began his research into Mobile Apps in January of 2010 and has uncovered several trends that are affecting business today such as “Every organization will have a mobile app or they will be out of business.” As a consultant, J.R. works with business leaders to understand the shift in selling that is occurring as more consumers and business turn to the internet for information before engaging in the sales process. How has selling changed? How do the metrics for sales need to change? Using inbound and outbound marketing, J.R. can help you implement plans to increase sales results in this new sales environment. Coming out this summer, the book Success Simplified with Stephen covey, J.R. Atkins, Dr Tony Alessandra and Patricia Fripp will share “Simple Solutions that generate measurable results.” J.R.’s section will cover “The Big 5 of Social Media”, how business can use Social Media to communicate with perspective customers, current clients and employees. J.R. began speaking publicly in 1994 and on social media in March of 2009. He holds an MBA from The University of Phoenix, Dallas Campus and a BBA from Texas A&M University. J.R. is an ASA certified sailing instructor and avid reader, as well as a musician. Married to Stacey Groom Atkins, J.R. has a son, Coleman, who is a Senior at Centennial High School in Frisco, TX.