Author Archives: lauren

Well Played: Old Spice and the Scent of Success

I can’t refresh my Twhirl/Tweetdeck/Twhatever without seeing people rave about Old Spice today.
My favorite commercials as of late have been the Old Spice “Man your man could smell like” ads, starring Isaiah Mustafa as The Old Spice Man. And he’s the BEST.

The ads are hilarious and great on their own, but today Old Spice started [...]

Well Played: Hobby Lobby streamlines mobile coupons

In this economy, coupons are coming back in a big way- popular websites like LivingSocial and Groupon offer one-day-only savings on things like spa packages, restaurants and tourist adventures, and iPhone app Yowza!! offers mobile coupons based on your location for stores like The Finish Line, Pier 1 Imports, and The Container Store. But it’s [...]

Well Played: Real Thread T-Shirts and Video Done Right

This is the first in a series of blog posts where we showcase companies doing great work with social marketing.
It’s not everyday you see truly educational material on YouTube, and I wasn’t expecting as much when I was researching screenprinting techniques, but when I came across video content from Orlando-based t-shirt printers Real Thread I [...]

Navigating the Spill- What you can learn from BP’s Blunders

One look at the real BP Twitter Account reveals one reply, and several RTs of tweets from government response initiatives, but no conversation. No outreach. No attempts to answer the angry or comfort the afflicted. BP is missing an opportunity here to polish their public image here simply by being transparent.

Workshop Thursday: SEO 101

Have you wanted to get a clear, concise overview of how SEO can help your website from an entrepreneurial perspective? Our CEO, Eric McGehearty, will present a FREE “SEO 101″ seminar on Thursday, June 10th, and you’re invited!
Is your website not getting the traffic you are looking for? We will take a look at [...]

Workshop Thursday: Driving Business with Social Media

Globe Runner SEO is proud to offer a FREE workshop on social media on Thursday! Led by J.R. Atkins, this workshop will cover how social media can work for your business. As a speaker, J.R. is noted for “taking the mystery out of Social Media” and speaking in terms that “even a CEO can understand.” [...]

Social Media Analytics- Coming to Globe Runner!

Since the rise of social media for businesses, people have been trying to quantify it. How do we measure engagement? What’s the ROI on building communities? How can we justify paying these interns to use Facebook?
I know in jobs past I have had to analyze my clients’ social media engagement figures by hand, poring through [...]

Globe Runner at SXSW: Interview with Luis Mendoza

We sat down with creator of SXSW Free Noms Luis Mendoza, an entrepreneur and graphic designer from Los Angeles, to talk about building a brand with social media, capitalizing on passionate users, and jumping on a great idea.

Globe Runner at SXSW: Interview with Megan Garza

We sat down with Megan Garza, an educator and Social Media professional at St. Edward’s University in Austin, Texas, to talk about the changing face of higher education, social media as mainstream marketing, and the Next Big Thing.