Author Archives: Eric

Online Radio Reaches Wider Audiences

Eric interviews Shiraz from FunAsia, they are talking about the reach of online radio vs. traditional  radio.  FunAsia is a radio station in the Dallas Fort Worth area that has both FM and AM stations, and it’s also online.  According to Shiraz the reach online is much greater than the traditional venues.

Getting Work in the Field of Social Media

By J.R. Atkins, Social Media Consultant
Do you know anyone who actually gets paid to update Facebook, Twitter and write a blog? Mindy Smith does. She works for David Hira, a professional speaker and magic entertainer. How did she find this fun job? That’s right, on Facebook. If you are looking for a job, read on [...]

Google and html Microformats: a new SEO Element

Eric McGehearty, CEO of Globe Runner SEO, discusses microformats and the effect they are beginning to have on search engine optimization. Microformats are an extended part of HTML markup and can dramatically effect search results. Search engines such as Google, Yahoo, and Bing are now starting to incorporate micro-formatting into their search results. microformats will give you a [...]

How to use Social Media for Networking

In the video, Eric goes over how to use Social media as part of your sales pipeline.

Search Results

When you think about search, you need to consider the multiple search opportunities available. No longer is search just one website and one position on one page. Today Google, Yahoo, Bing, and all the major search engines provide numerous ways to be found in search results. I’d like to go over a few of those [...]

Blogging Your Brand: All dressed up and no one to comment?

You’re committed to the success of your company’s blog, so you write and write and write; you’re churning out blog posts several times a month, maybe even a few times a week, and you feel great about the content you’re putting out there… but then nothing happens. No trackbacks. No comments. What’s the deal?
Well, what [...]

Blogging Your Brand: Bring it Back Home

Websites can be expensive. Adding a blog to an existing website can seem a little daunting. It’s all too easy to say “Hey, why don’t I just sign up for mybrand.blogspot.com and then use that for my blog?”
I understand the logic there, and sure, on the surface it seems like a free blog would be [...]

Blogging Your Brand: Are You Posting Enough?

Whenever I work with a company who complains that they don’t get enough traffic, my first question is “How often do you post?” Because if it’s not at least once a week, then you’re not posting enough. No one routinely checks websites that never change. If you establish a pattern of new content cropping up [...]

Blogging Your Brand, Part 1: Why Bother Blogging?

One of the easiest ways for your company to enter the social media sphere is through establishing and maintaining a company blog. This is an excellent communication channel between you and your customers, your investors, or the general public. In a rapidly shrinking world, thought leadership is the most important product you have. With a [...]

Creating Buzz with Social Media

Eric interviews Jeremy M. Meyer Globe Runner SEO’s Director of Social Media about creating buzz.using Facebook and other Social Media platforms.