Since the rise of social media for businesses, people have been trying to quantify it. How do we measure engagement? What’s the ROI on building communities? How can we justify paying these interns to use Facebook?
I know in jobs past I have had to analyze my clients’ social media engagement figures by hand, poring through [...]
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by Lori Heikkinen Splurge Salon -
Online Radio Reaches Wider Audiences
Eric interviews Shiraz from FunAsia, they are talking about the reach of online radio vs. traditional radio. FunAsia is a radio station in the Dallas Fort Worth area that has both FM and AM stations, and it’s also online. According to Shiraz the reach online is much greater than the traditional venues.