I know in jobs past I have had to analyze my clients’ social media engagement figures by hand, poring through their Facebook fans and Twitter followers, combing through to see how many joined, how many left, who clicked through, et cetera. It just made me want to tear out my hair; it was inefficient, tedious, and, the worst part, it isn’t a scalable solution. You can’t have happy clients and effective campaigns if you spend 30% of the time performing the magic and 70% explaining the trick.

We here at Globe Runner decided we were going to look for a solution for our clients; something that would help measure engagement and quantify ROI for their social media campaigns. We asked our colleagues what they were using for their clients, did a little reading of our own, and when we found Unilyzer we knew we had what we needed. Based out of nearby Frisco, Unilyzer has made measuring social media analytics easy for us, so we can work more efficiently for our clients. They provide insights for us into our clients’ online communities that will help us make more effective choices. Together, we provide the knowledge and wisdom to build your brand and the insights and analysis to make sure your voice is being heard by the right audience. We are excited about moving forward with our clients’ social media campaigns, and we look forward to a bright future working with Unilyzer!

Google will now be using your “friend network” in Twitter, Facebook, Friend Finder, and other social media groups to influence your search results.  An additional set of search results will pop up, labeled with the friends who have posted or Re-tweeted about different subject matters. So, if you have a friend who writes a blog and they’ve written something about ABC Company, their blog or ABC Company will come up in a search, so that you can see the sites your friends are looking at and writing about.

From an SEO standpoint, this adds an additional layer to the way we influence search results for our clients. We’ll need to broaden our client’s social networks. If we in the SEO community have a very large social network, we can tap a client into our network and influence their search results. We can also help our clients develop large social networks, so that they are second-generation to a searcher’s results. Rather than simply building links into the site, it will be important to build links that have social connections.

 We at Globe Runner SEO already employ a strategy that embraces social media and blog links. Particularly important is our emphasis on blog links. These links, which are highly connected with social media, will stay relevant as Google moves toward a social media influenced search pattern.