Eric McGehearty, CEO of Globe Runner SEO, discusses microformats and the effect they are beginning to have on search engine optimization. Microformats are an extended part of HTML markup and can dramatically effect search results. Search engines such as Google, Yahoo, and Bing are now starting to incorporate micro-formatting into their search results. microformats will give you a [...]
In the video, Eric goes over how to use Social media as part of your sales pipeline.
You’re committed to the success of your company’s blog, so you write and write and write; you’re churning out blog posts several times a month, maybe even a few times a week, and you feel great about the content you’re putting out there… but then nothing happens. No trackbacks. No comments. What’s the deal?
Well, what [...]
Websites can be expensive. Adding a blog to an existing website can seem a little daunting. It’s all too easy to say “Hey, why don’t I just sign up for mybrand.blogspot.com and then use that for my blog?”
I understand the logic there, and sure, on the surface it seems like a free blog would be [...]
February 26, 2010 – 9:12 am
One of the easiest ways for your company to enter the social media sphere is through establishing and maintaining a company blog. This is an excellent communication channel between you and your customers, your investors, or the general public. In a rapidly shrinking world, thought leadership is the most important product you have. With a [...]
February 18, 2010 – 9:10 pm
Eric interviews Jeremy M. Meyer Globe Runner SEO’s Director of Social Media about creating buzz.using Facebook and other Social Media platforms.
February 4, 2010 – 10:15 pm
If Twitter was the social media platform of 2009, Foursquare may very well be the social media platform of 2010. It hasn’t quite hit its tipping point yet, but I’m predicting that 2010 is going to be the year of geo-targeted social media.
What is geo-targeted social media?
When you use this new type of social [...]
January 6, 2010 – 7:19 pm
Google updated their PageRank a few days ago, and I discovered that many of my sites had improved! This motivated me to talk a little bit about PageRank. Named after Larry Page, it’s the original metric that defines Google search algorithm. Google scores pages on a toolbar from zero to 10, separating all the real [...]
December 9, 2009 – 5:04 pm
Eric and Mark from Globe Runner SEO discuss the benefits a social media campaign can have for a business. Many people underestimate the time commitment that is involved in starting your own social media campaign. Understanding the many components involved in social media, such as setting up accounts, establishing a brand, networking, and posting relevant [...]
December 3, 2009 – 1:57 pm
In an effort to stay ahead of the curve, Globe Runner is always looking forward to new trends in search. In the video below, CEO Eric McGehearty discusses how faster page download also call page speed may become a bigger part of SEO as Google updates its algorithm.
Not only do webmasters need to look at [...]