Eric McGehearty, CEO of Globe Runner SEO, discusses microformats and the effect they are beginning to have on search engine optimization. Microformats are an extended part of HTML markup and can dramatically effect search results. Search engines such as Google, Yahoo, and Bing are now starting to incorporate micro-formatting into their search results. microformats will give you a much larger presence within a search engine as they effect how your search result appears, not just where within search results your business appears. Things such as events, times, and dates are the primary aspects of your business and website that will have micro-formatting and will more easily get you noticed within a search engine and search results!