Cookies by Design
Cookies by Design sought out Globe Runner SEO to manage their 2011 Holiday Television Campaign. With a loosely defined goal and high expectations regarding increased web traffic, Globe Runner SEO, through effective targeting, overall strategy and optimization techniques, was able to generate in excess of 34 million targeted impressions at an average CPM (Cost per 1000 Impressions) of less than $1.40. During the two week Holiday Television Campaign, where costs typically rise as demand for advertising increases, Globe Runner was able to air the Cookies by Design commercials over 2600 times total, on 84 different Networks and during 920 different Programs, providing an extremely diverse and encompassing targeting strategy. Using Web and Call Attribution we were able to effectively track the clients phone call and web traffic directly generated by their TV campaign. As the graph indicates, web traffic significantly improved as a result of their campaign.
