OldAirProducts.com
Old Air Products, an online retailer of aftermarket and new AC units for classic cars, needed to increase online sales. Using an organic search campaign and pay‑per‑click (PPC) campaign, Globe Runner increased total traffic by 668% and a 536% increase in organic traffic that has led to a dramatic rise in sales over the last 10 months. In addition, Globe Runner reduced the cost per click of their PPC campaign by 31% while increasing the overall scale of the pay‑per‑click activities. We also implemented dynamic call tracking, which gave us further insight and detail into conversion metrics, in order to track the performance of the campaign. We now know the average cost per sale; allowing the client to make informed marketing decisions.
