Resources
Glossary
Alexa rank: A service that calculates the popularity of websites. Currently Google is the No. 1 site on the web followed by Facebook. A site’s Alexa rank is essentially a measure of its traffic. ASP / .NET: Programming languages designed by Microsoft used in many web applications that function only in Microsoft hosting environments. AdWords: Google’s advertising product, which offers pay per click advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising. AdWords ads are short, with just a headline and two text lines, and can be placed on www.google.com, and on Google’s partner networks. adCenter: Microsoft and Yahoo’s platform for pay per click advertising. In 2006, the two companies combined efforts … Continue reading
PPC vs SEO
When any company sets out to make money online the most obvious and potentially rewarding avenues are to use a Pay per Click (PPC) marketing strategy as well as OrganicSearch Engine Optimization (SEO). The PPC strategy is simple. Determine words you think people might be searching for who want to buy your product or service, place a bid for the amount you are willing to pay for a visitor, and then refine your bids based on how many visitors actually buy your product or service as your campaign runs. But in reality, it can be very difficult to turn a profit, on competitive search terms, where many advertisers are competing … Continue reading
