Local Search Engine Optimization

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Twenty-five % of all searches are local. Not only that, but local search is growing as more and more users search online for products and services nearby. Globe Runner SEO can help your business stand out in a local search.
At Globe Runner, we focus on a comprehensive approach to local search by addressing three major components of the local search matrix.

• First, we take great care in creating an optimized Google places account. Our extensive experience in keyword research helps us identify the words that are most likely to affect your rankings. Once we’ve identified those keywords, we strategically place them throughout all the content areas of the Google places page. We also fill your Google places page with rich content, and offer ongoing consulting on how best to take advantage of your Google places account.
• Secondly, we look at your website and optimize its relationship to the Google places page. There are several factors in the local search algorithm that correlate the information in your website and the information in the Google places page.
• Consistent citation is the third element we address in a local search campaign. Google crawls the web looking for consistent usage of your company name, address and phone. We create listings on targeted websites like Yelp, City Search, Merchant Circle, Best of The Web, and Yellow Pages.com. These listings then support Google’s ranking of your places page, and provide opportunities for your business to come up in search results.

Globe Runner can also help your business get more out of local search by using the power of user reviews. We can help you develop a strategy to encourage your customers to review your business and bump up your local search rankings.