Globe Runner SEO Description of Services

Keyword Research

After consulting with you and learning as much as possible about your business, we will begin keyword research — the most important part of any SEO campaign. By combining this research with a “Pay per Click” campaign, we can go a step further, and determine which words and word combinations turn visitors into customers. By uncovering the words that will bring relevant traffic to your site, we help you maximize your return on investment.

On-Page Optimization

In order to optimize your entire site, we examine your site as a whole. We consider your internal linking strategy. We analyze your Meta tags and Alt tags. We look for problems that may prevent search engines from properly crawling your site. This is a comprehensive review, but does not include major site alterations. Pricing is based on size and complexity of your site.

Additional On-Page Services

URL Rewrites for Dynamic Sites

Dynamic websites need to display a search engine friendly URL. We rewrite the logic of your site structure to achieve this goal, and tackle the important work of creating keyword-rich URLs.

Blog Implementation

Having regularly updated content attracts search engines to your site. A blog not only creates this content, but gives you the opportunity to have an RSS feed associated with your site, enhancing your social media engagement. We create this all-important tool for you, so that clients and potential customers will receive the latest news about your business.

Implementation of 301 Redirect

Search engines see example.com and www.example.com as two different sites. We use 301 Redirect to consolidate the information, and redirect all search engines to see only one version of your site.

Content Matrix for Large Dynamic Sites

Unique content is especially important for large sites. For example, a travel site with separate pages for each city and state needs unique SEO text on each page, to make sure that each of these subpages are indexed properly. We ensure this outcome by using a content matrix that inter-mixes a subset of paragraphs, generating 25% unique content over a large number of pages.

XML Site Map Creation and Submission

We create and submit XML site maps that are optimized for best search engine results.

E-Commerce Integration

We advertise your products and services to a wider audience, by dynamically integrating Google product search and other e-commerce platforms with your site.

SEO Page Creation

We create custom pages for your site, designed to target one specific keyword set per page.

SEO Content Writing

We create content for each of your site pages, using appropriate keyword densities for SEO optimization.

Blog Writing — Weekly

A weekly blog tells the online world about your business, from special offers to the latest news. We write it for you, so that you can get back to business.

Blog Writing — Daily

Daily blogging increases your site’s visibility. We do the writing work, you enjoy the benefits!

Off Page SEO and Linkin

Blog Links

Simple, One-Way, In-Text Links

In-text links carry much more authority than directory-style linking. Generally, these simple links are woven into a blogger’s story — they are not website reviews. We purchase simple, in-text links from relevant sources, using your keywords as anchor text for the link.

Sponsored, Full-Blog Review

By purchasing a full review from a relevant blogger, you’ll benefit from links inside the review (typically one to three links) that use the appropriate anchor text linking to connect back to your website.

Blogger Outreach

One of our dedicated team members will connect with bloggers on your behalf, promoting your special offers, asking for product reviews, and spreading the word about your company to the internet’s most influential group of people. *

• Blogger Outreach Basic includes 8 hours of engagement each month.
• Blogger Outreach Plus triples your potential exposure with 24 hours of engagement each month.
• Blogger Outreach Elite includes 40 hours of engagement each month for maximum effect.

*We make no guarantees regarding the number of reviews/links resulting from blogger outreach. Experience tells us, however, that this is a very powerful way to spread the word about your business to the online community!

Social Media & Bookmarking

By creating social media accounts and bookmarking systems, we develop a fan and follower base for you.

• Social Media Setup offers accounts creation, blog integration and occasional bookmarking
• Social Media Engagement Basic: not only creates your accounts and bookmarks, but includes 8 hours of engagement each month.
• Social Media Engagement Plus: generates your accounts and bookmarks and broadens your reach with 24 hours of engagement each month.
• Social Media Engagement Elite: maximize your results with 40 hours of engagement each month.

Press Releases

Press releases establish you as an authority in your industry, and are vital to your total linking strategy.

Press Releases — Online Only

We submit online releases with embedded links (using appropriate anchor text) that will increase your link diversity by connecting to news-related sites.

Press Releases Online & Associated Press

For those wishing a wide-ranging scope, we submit releases to the Associated Press and to relevant online publications.

Press Release Writing Services

We collaborate with you to create newsworthy content. Using appropriate anchor text and keyword density, we then create compelling, professionally-written press releases that achieve the best search engine optimization effects.

Directory Links

Premium Directory Submission

Premium directories may be paid inclusion, but their editorial control makes them extremely valuable links. Connection to these directories is an important component of your SEO campaign. We submit your site to the Yahoo Directory, Best of the Web, and other top-quality directories.

Standard Directory Submission

Standard directory links may not seem as valuable as the premium ones. Their affordability, however, makes it easy to buy many links, and this sheer quantity will help your overall site search ability. We ensure that your site is listed by over 50 standard directories each month.

Local Search Directory Submission

Many customers like to do business locally. That’s why we submit your site to local search directories such as Google Local Search, Online Yellow Pages, and other services that list by location. It’s an important piece of your overall campaign.

AdWords Campaign Management

By accompanying a SEO campaign with AdWords, you receive valuable keyword information. We highly recommend this service, as we believe it offers the best results for your SEO dollars.

Select Authority Link Leasing

These hard-to-get links are rented on a monthly basis, much like magazine ads. Though more costly than other links, they can make a remarkable difference in placement, as they receive preferential treatment by search engines. This premium service is sometimes necessary for campaigns using extremely competitive keywords. In order to boost your site to top ranking order, we identify the most authoritative and relevant sites for your keywords, and negotiate placements on those sites.