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Social media can be a valuable tool for your small business, if you make sure to develop a value proposition for your customer. People lead busy lives. Spending time on your business Facebook page is the last thing on their mind—unless they get some sort of value out of their interaction. If customers see that what you offer has real value, they will not only spend time on your site, but they will pass on your information to their friends. Include Exclusive Offers The most common and effective way to utilize social media is to provide valuable content, or to present special and exclusive offers to followers and fans. The … Continue reading →